7 Digital Marketing Tips for Real Estate Companies to Drive High-Intent Leads

In the digital age, property buyers and investors often start their journey online, making digital marketing an essential component of any real estate strategy. For companies looking to attract serious, high-intent leads, a few targeted tactics can make a significant difference. Here are seven digital marketing tips to help real estate professionals capture attention and convert online visitors into committed clients.

1. Optimise for Local SEO: Make Your Business Easy to Find

Local SEO (Search Engine Optimisation) is a powerful way to ensure your business shows up in search results when people in your area look for real estate services. Optimise your website with location-specific keywords and create Google My Business listings for each office location. This will improve your visibility, helping you capture local leads searching for property in your area.

Quick Tip: Include keywords like “real estate agency in [city]” or “buy property in [suburb]” on your website to improve local search rankings.

2. Retargeting Ads: Keep Your Brand Top-of-Mind

Retargeting ads allow you to stay visible to potential clients who have already visited your website but didn’t convert. By using display ads on platforms like Google and Facebook, you can remind visitors of your services, encouraging them to return and take action. Retargeting is an affordable way to re-engage leads who have shown initial interest.

Quick Tip: Segment your retargeting ads by page visited. For example, if a lead visited listings in a specific suburb, show ads for similar properties in that area.

3. Content Marketing for Lead Nurturing: Build Trust with Valuable Content

Content marketing is an effective way to provide value to prospective clients while building trust in your brand. Create articles, videos, and guides on topics relevant to buyers and investors, such as “How to Buy Property in [Location]” or “Top Property Investment Tips.” Content marketing not only helps generate leads but also positions you as a trusted resource.

Quick Tip: Offer gated content, like an eBook or market report, in exchange for contact information to capture high-intent leads.

4. Use Video Tours and Webinars to Engage Prospects

In real estate, visuals are essential, and video tours or virtual open houses can be a compelling way to showcase properties. Webinars can also be valuable for educating potential investors on market trends, investment opportunities, or new developments. These interactive formats allow you to engage prospects and answer questions in real-time.

Quick Tip: Use Facebook Live or YouTube to host virtual tours or webinars, then promote recordings on your website and social media channels.

5. Leverage Social Media as a Conversion Tool

Social media platforms like Instagram, LinkedIn, and Facebook are perfect for promoting property listings, sharing success stories, and engaging directly with potential buyers. Consistent posting and engagement build awareness and drive leads over time. Don’t just post listings — share behind-the-scenes insights, client testimonials, and market trends to create a well-rounded brand presence.

Quick Tip: Use Instagram Stories and LinkedIn updates to share property highlights and market updates, and include a “Contact Us” link to capture leads.

6. Email Campaigns with CRM Integration: Stay Connected and Relevant

Email marketing remains a powerful tool in real estate. By integrating your email campaigns with your CRM, you can send personalised emails based on a lead’s preferences and previous interactions. Keep your leads engaged with updates on new listings, recent market insights, and other relevant information to encourage further interest.

Quick Tip: Segment your email list by lead type (e.g., first-time buyers, investors) and create targeted content for each group.

7. Paid Ads on Google and Facebook: Reach Active Buyers

Pay-per-click (PPC) advertising on Google and Facebook is ideal for reaching high-intent prospects. Use Google Ads to target keywords like “homes for sale in [city]” or “buy property in [location].” Facebook Ads, on the other hand, allow for advanced demographic targeting, enabling you to reach audiences by interests, location, and even recent life events, like a move or job change.

Quick Tip: Use Google Ads to capture high-intent search traffic and Facebook Ads to reach a broader audience that matches your ideal client profile.

Integrate These Tips for a High-Impact Digital Strategy

With the right digital marketing approach, real estate companies can reach serious, high-intent buyers and investors, even in a competitive online landscape. By optimising for local SEO, engaging leads with content and video, leveraging social media, and using targeted advertising, you can fill your pipeline with qualified prospects who are ready to act.

Looking to implement these digital marketing strategies effectively? Propellica’s experts are here to help with comprehensive digital marketing services tailored to the real estate industry.